What Not To Do

by Elizabeth Italiano

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Looking to hit your Revenue Targets? Get no-bullshit strategies, execution plans, and support that is rooted in real-life experience.

Welcome to What Not To Do. An operator turned go-to-market consultant’s tragedies, triumphs, tips and services that helps capture revenue opportunities, increase sales, and customer retention.

Rooted in reality and IRL experience – If I am writing or talking about it, I’ve actually done it and not just talked about it on LinkedIn.

This isn't your typical so-called "Thought Leadership'. This is Knowlege Transfer.